YouTube has now become a byword for entertainment, self-help and education for millions of people all across the world. The video platform has millions of videos that cater to the wide range of demands that netizens might have and over the year, it has become an invaluable resource. In a nutshell, it is one of the best resources for those looking for music, do it yourself videos, education-related content and many other forms of content. However, the most important thing to keep in mind with regards to YouTube is the fact that the platform is free and people do not have to pay anything to access these videos.
While it is true that there are millions of great videos to be viewed on YouTube, it is also essential to acknowledge the fact that such a wide variety of content is brought to the platform by thousands of video creators or YouTubers. Although the videos are indeed available for free, it should be noted that YouTubers can actually earn substantial sums of money if they can manage to get a lot of hits to their videos. Due to the availability of cheap data plans, Indians are highly engaged on YouTube these days and many Indian YouTubers have emerged who have managed to garner significant earnings due to their popularity.
Good content also leads to more subscribers and eventually to a dedicated fan base. That in turn leads to more earnings. If you are looking to become a YouTuber in any niche, then it is safe to say that there is money to be made if you put your mind to your chosen niche. Here is a look at the top-earning YouTubers in India right now and how much they earn for each video.
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1. Amit Bhadana
Amit Bhadana is from Faridabad has emerged as the highest-earning YouTuber in India at this point of time and if you take a look at his YouTube channel, it is easy to see why. Bhadana produces a wide range of content on his channel. He does parodies, funny videos and even music. The sheer variety of his content has seen him garner a mind-boggling 21.5 million subscribers as of now and that is only expected to rise in the years to come.
Moreover, the content is family-friendly and people of all ages can watch what Bhadana puts out on his channel. If anyone is interested in creating a channel that can be universally well-liked, then he should check out this particular channel. Those who are interested in the sort of earnings that Bhadana generates, they would be glad to know that he earns as much as $68,561 per video at this point.
The videos are going to remain online in perpetuity and Bhadana is going to continue to earn without lifting a finger. The sort of content he produces has made him stand apart in the Indian YouTube scene and it remains to be seen if Bhadana’s channel can hold on to the position in the months to come.
2. BB Ki Vines
Over the years, many popular YouTubers have come to the fore due to the funny and engaging content that they produce on a regular basis. One of the most popular YouTubers in India at this point is Bhuvan Bam and his YouTube channel BB Ki Vines could easily be a case study for anyone who is looking to launch a career as a YouTuber.
Bhuvan Bam hails from Delhi and his videos are primarily comedic in nature. However, he is not only a comedian but is also an able songwriter and singer. Hence, you would also find plenty of musical content in his channel, in addition to the usually hilarious videos. At this point, BB Ki Vines enjoys a subscriber count of as many as 19 million and that has led to Bhuvan Bam garnering significant earnings from each of its videos.
According to a YouTube analytics website, BB Ki Vines generates as much as $41,875 per video for Bhuvan Bam and needless to say that is a hefty amount. However, in this regard, it is also necessary to point out that in addition to his traditional YouTube earnings; Bhuvan Bam also earns substantial sums through product endorsements.
In recent times, he started endorsing certain brands and that has raked in additional earnings for him as well. One of the brands associated with the YouTube channel is Lenskart. The BB Ki Vines YouTube channel could well be a case study as far as successful Indian YouTube channels are concerned.
3. Technical Guruji
In this day and age, people change phones, laptops and all sorts of other gadgets quite regularly. Hence, there is a massive demand for reliable reviews of the latest devices on the market. Moreover, even if someone is not bent on changing a gadget, there is still a lot of interest in the latest products that hit the market. The demand for reliable gadget reviews in India has resulted in the immense popularity of the YouTube channel Technical Guruji, run by Gaurav Chaudhary.
Gaurav Chaudhary is an engineer who is based out of Dubai and over the years, he has become the go-to YouTube source for Indians who want technically good reviews on the latest gadgets. Consequently, the Technical Guruji YouTube channel has become immensely popular and currently enjoys a subscriber base of as much as 18.9 million. More importantly, it is necessary to note that his videos are targeted at the Hindi speaking audience and that automatically gives him an immense audience straightaway.
At this point, Technical Guruji generates as much as $1804 per video for Chaudhary and if he continues the excellent work, then it is expected to rise in the months to come. He has garnered a loyal following and through free giveaways of mobile phones at some points, he has also managed to become quite popular with his audience. Anyone who is looking to establish a similar Yo0uTube channel could consider going through Technical Guruji first.
4. Ashish Chanchlani Vines
Bollywood is perhaps the most extensively covered industry in India and many YouTubers have become famous by promoting Bollywood related content. One of the most popular YouTube channels in this regard is Ashish Chanchlani Vines and at this point, the channel boasts of a subscriber base of as much as 20.4 million. Vine may no longer be a big thing but it is a video format that consists of concise videos and the Ashish Chanchlani has managed to turn it into his ticket to YouTube stardom. After Vine stopped operating, he moved to YouTube and he has managed to become even more popular.
One of the most significant sources of income for the channel is through the promotion of upcoming Hindi films and even top tier stars like Akshay Kumar have featured on his channel in recent times. That has further made the channel a go-to destination for Bollywood fans.
Ashish Chanchlani has managed to carve a niche in a highly competitive category and any aspiring YouTuber should take a close look at his content to figure out how to conquer YouTube. At this point, the channel earns as much as $45,771 per video and with more releases coming up in the coming months, Chanchlani can hope to garner more earnings.
5. Sandeep Maheshwari
Motivational speakers have become highly sought after professionals over the past two decades or so in India. Still, Sandeep Maheshwari is perhaps the first person to have become a highly successful motivational speaker on YouTube. While he is the 5th biggest YouTuber in India, he is the motivational speaker with the most significant following and currently enjoys a subscriber count of as much as 16.7 million. Maheshwari has worked tirelessly to provide his audience with actionable solutions to real-life problems. Consequently, he has managed to become the most prominent name among motivational speakers on YouTube.
He has branded his YouTube channel as “Free Life-Changing Seminars and Sessions” and it has proven to be a major success for him. His videos garner thousands upon thousands of views, comments and engagements. At this point in time, the channel generates as much as $11900 per video and the channel is still only growing. So, one can expect the channel to generate even more in the years to come as more and more people turn to the comfort provided by motivational speakers. Maheshwari wanted to change the lives of people and in his YouTube channel, he found the perfect outlet to do so.
The success of these YouTubers proves that it is possible for anyone to now create their own channels in a particular niche and then generate substantial earnings if it is a success. However, things are not as easy as it might sound. First and foremost, you need to select your niche and once you do so, you need to create the sort of content that can generate a lot of views. Moreover, it is paramount that you go for a category regarding which you have thorough knowledge. It is the basis of any success as a YouTuber.
Once you find the right kind of audience, then there are numerous ways in which you can monetise your YouTube channel. As everyone knows, there is money to be made by the number of hits each video gets. However, that is the basis of any earnings and at this point; there are numerous other ways in which you can generate revenues if you have a dedicated audience.
You can plug certain related products in your videos and hope to earn substantial sums from the sponsor. For instance, if you are running a mobile phone review YouTube channel, then you can approach mobile phone companies or mobile phone review websites for sponsorships.
A single plug can often generate handsome amounts of money and although these might not be long term associations, it can turn into a long term partnership if the brands see benefit in the whole exercise. On the other hand, you should also use analytics tools available on Google effectively and find the best ways in which you can generate more traffic to your channel. In this regard, video descriptions are a significant factor. You should learn a bit about search engine optimisation and include related keywords in your videos so that the search engines pick them up. That way your videos will have a better ranking and will be able to generate more hits.
In this regard, it is essential to note that the ultimate factor that decides the success of any channel is the content. That is the basis of any kind of success that you are ever going to get as a YouTuber. Hence, any aspiring YouTuber first needs to conduct a thorough research on the sort of subjects that are currently hugely popular among the internet users in India.
Once you make a list of those subjects, it is imperative to hone in on some of the categories about which you are well acquainted. However, it is also important for a new YouTuber to not venture into a category that might be highly competitive. In such a situation, it might be tough for you to make a mark quickly.
Last but not least; you could also consider collaborating with websites and blogs which are involved in the same niche as your YouTube channel. If the blogs in question are popular, then it could generate substantial traffic to your channel. Over the years, many new YouTubers have found this to be an effective way of generating traffic in their channels and you could also consider it when you create your own channel. There are a lot of opportunities for YouTubers in India at this point and the earning potential has no limit.